名詞解釋
名詞解釋
a. 定義:
電子商務是一個透過網際空間和電子設備進行商品或是服務的一系列行為，其中包含資訊金錢和所有權的交換。
(原文)E-commerce (electronic
commerce) is the activity of electronically buying or selling of products on online services or over the Cyberspace. E-commerce draws on technologies such as mobile
commerce, electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data
interchange (EDI), inventory
management systems, and automated data
collection systems. E-commerce is in turn
driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics
industry.
參考資料 (https://en.wikipedia.org/wiki/E-commerce)
b.
種類:
B2B (business to business)
圖片來源 ( https://www.hububble.co/hs-fs/hubfs/hububble_blog/B2B%202%20.jpg?width=1800&name=B2B%202%20.jpg
)
是企業和企業間的電子商務類型
e-commerce refers to the
electronic exchange of products, services or
information between businesses rather than between businesses and consumers.
Examples include online directories and product and supply exchange websites
that allow businesses to search for products, services and information and to
initiate transactions through e-procurement interfaces.
Youtube:
What is
B2B Marketing?(10:43)
Youtube link: https://www.youtube.com/watch?v=TjhJNDaE2Zs
B2C (business to consumer)
是一種電子商務的類型，服務或是商品直接由廠商和物流業者到消費著的過程
(原文)Business-to-consumer
(B2C) is the retail part of e-commerce on the
internet. It is when businesses sell products, services or information directly
to consumers. The term was popular during the dot-com
boom of the late 1990s, when online retailers
and sellers of goods were a novelt.
圖片來源 (https://www.hububble.co/hs-fs/hubfs/hububble_blog/B2C%203.jpg?width=1800&name=B2C%203.jpg )
Youtube:
B2C
Content Marketing 怎樣做? 分享 3 個有趣案例(7:54)
和B2C相反，類似於現在社會中團體議價
(原文)Consumer-to-business (C2B) is a type of e-commerce in which consumers make their
products and services available online for companies to bid on and purchase.
This is the opposite of the traditional commerce model of B2C.
圖片來源(https://www.aurora.com.tw/files/file_pool/2/0H332536308947111283/04-2.jpg?quality=80)
Youtube:
【鈦坦】C2B時代的團隊經營（GOLF 講座）｜Titansoft(13:05)
Link: https://www.youtube.com/watch?v=cVMh1Bp5lN8
C2C (consumer
to consumer)
是消費者之間的交易模式，通常由平台提供服務
(原文)Consumer-to-consumer
(C2C) is a type of e-commerce in which
consumers trade products, services and information with each other online.
These transactions are generally conducted through a third party that provides
an online platform on which the transactions are carried out.
Youtube:
Link: https://www.youtube.com/watch?v=u7iiNMzVpp0
O2O (Online to offline)
數位營銷中使用的一個縮寫，用於描述在數位環境中吸引消費者從實體企業購買商品或服務的系統
(原文)Online to offline, commonly abbreviated to O2O is a phrase
that is used in digital marketing to describe systems enticing consumers within a
digital environment to make purchases of goods or services from physical
businesses
參考資料 (https://en.wikipedia.org/wiki/Online_to_offline)
圖片來源( 圖片來源( https://2.bp.blogspot.com/-7QO7TDBvhh8/WFf-cBViT_I/AAAAAAAAZ5w/PYY BB_-ol_YbLMecxk4f8k8wEFm5ORn7ACEw/s400/W17-3.png )
Youtube
O2O Commerce Introduction(2:45)
Link: https://www.youtube.com/watch?v=SkNUQJBserw
參考資料 https://www.techtarget.com/searchcio/definition/e-commerce
a. 功能:
廣告宣傳
電子商務可憑藉企業的Web伺服器和客戶的瀏覽，在Internet上發布各類商業信息。客戶可藉助網上的檢索工具迅速地找到所需商品信息，而商家可利用網上主頁和電子郵件在全球範圍內作廣告宣傳。與以往的各類廣告相比，網上的廣告成本最為低廉，而給顧客的信息量卻最為豐富。
圖片來源 ( https://ibw.bwnet.com.tw/image/pool/2015/09/0cf5d3ccd7f36fa5ca9ea65e69333b65_800.webp )
諮詢洽談
電子商務可藉助非實時的電子郵件，新聞組和實時的討論組來了解市場和商品信息、洽談交易事務，如有進一步的需求，還可用網上的白板會議(Whiteboard Conference)來交流即時的圖形信息。網上的諮詢和洽談能超越人們面對面洽談的限制、提供多種方
網上訂購
電子商務可藉助Web中的郵件交互傳送實現網上的訂購。網上的訂購通常都是在產品介紹的頁面上提供十分友好的訂購提示信息和訂購交互格式框。當客戶填完訂購單後，通常系統會回復確認信息單來保證訂購信息的收悉。訂購信息也可採用加密的方式使客戶和商家的商業信息不會泄漏。便的異地交談形式。
圖片來源 ( http://samhunghong.com/product_images/uploaded_images/online.png )
網上支付
電子帳戶
網上的支付必需要有電子金融來支持，即銀行或信用卡公司及保險公司等金融單位要為金融服務提供網上操作的服務。而電子帳戶管理是其基本的組成部分。信用卡號或銀行帳號都是電子帳戶的一種標誌。而其可信度需配以必要技術措施來保證，如數字憑證、數字簽名、加密等，這些手段的應用提供了電子帳戶操作的安全性。
圖片來源 ( https://imgcloud.cardu.com.tw/201910/20201218/message/23/UCardu20201218112490.jpg )
服務傳遞
對於已付了款的客戶應將其訂購的貨物儘快地傳遞到他們的手中。而有些貨物在本地，有些貨物在異地，電子郵件將能在網絡中進行物流的調配。而最適合在網上直接傳遞的貨物是信息產品。如軟體、電子讀物、信息服務等。它能直接從電子倉庫中將貨物發到用戶端。
意見徵詢
電子商務能十分方便地採用網頁上的「選擇」、「填空」等格式文件來收集用戶對銷售服務的反饋意見。這樣使企業的市場運營能形成一個封閉的迴路。客戶的反饋意見不僅能提高售後服務的水平，更使企業獲得改進產品、發現市場的商業機會。
圖片來源 ( https://blog.twnic.tw/wp-content/uploads/2020/07/0713-0717_public-comment.jpg )
交易管理
整個交易的管理將涉及到人、財、物多個方面，企業和企業、企業和客戶及企業內部等各方面的協調和管理。因此，交易管理是涉及商務活動全過程的管理。電子商務的發展，將會提供一個良好的交易管理的網絡環境及多種多樣的應用服務系統。這樣，能保障電子商務獲得更廣泛的應用。
(圖片來源) https://www.systemweb.com.tw/ckfinder/userfiles/images/solutions_10.jpg
參考資料 (https://kknews.cc/zh-tw/tech/qjrzv5r.html)
a. 應用:
E-commerce is conducted
using a variety of applications, such as Email, online catalogs and shopping
carts, Electronic Data Interchange (EDI), the
file transfer protocol, web services and mobile devices. This includes B2B
activities and outreach, such as using email for unsolicited ads, usually
viewed as spam, to consumers and other business prospects, as well as sending
out e-newsletters to subscribers and SMS texts to mobile devices. More
companies now try to entice consumers directly online, using tools such as
digital coupons, social media marketing and targeted
advertisements.The rise of e-commerce has forced IT personnel to move beyond
infrastructure design and maintenance to consider numerous customer-facing
aspects, such as consumer data privacy and security. When developing
IT systems and applications to accommodate e-commerce activities, data
governance-related regulatory compliance mandates, personally identifiable
information privacy rules and information protection protocols must be
considered.
參考資料 https://www.techtarget.com/searchcio/definition/e-commerce
b. 影片:
What is eCommerce?(6:57)
link : https://www.youtube.com/watch?v=Zzs6kLlkAUQ
c. 網站:
https://www.techtarget.com/searchcio/definition/e-commerce
d . 相關法律:
中華人民共和國電子商務法
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